Making a cheese soufflé rise
Making a cheese soufflé rise - Rishi Dastidar
Making a cheese soufflé rise
David Ogilvy is swashbuckling opposite me,
wreathed in the blue smoke of his success.
His expression says, “Do not think that advertising
is not a job for you, that you are too proud to sell.
I burnt my hands in kitchens in Paris, France,
and sir I can tell you these acts of persuasion
you undertake are nothing compared to making
a cheese soufflé rise under the gaze of an elite
brigade you can never join. And once you are done
examining your navel remember that this is a noble calling,
alerting the world, waking it up, a poster campaign for life.
You are the messenger of a good thing,
whatever your Frankfurt School says, a thing called progress,
a worthy thing for any man who calls himself a man.
Now, then. Go. Rise. Work.”
From 'Ticker-tape' (Nine Arches Press, 2017) used by permission of the author and publisher.